Trustee chair: Delina Mutyambizi
Coordinator: Pythias Makonese
Working group members: Rex Ejimonyeabala, Beauty Musewe
Responsibilities of the working group are as follow;
We must be aware that there are many associations than ours ready to take their dues. Even if our association has a strong core of loyal members, the fact still remains that we need to recruit new and younger members, to ensure that we retain a strong core of membership going forward.
Responsibilities of the working group are as follows;
Define your USP
Our unique selling proposition (USP) is the answer to the question, “Why should I choose this
association instead of another one?” In other words, what makes our association unique? Knowing our
USP is the foundation from which we will build all of our marketing materials and campaigns.
Build up our new member services.
Our new members want to know what exactly they will get by signing up with us, so it’s up to us to offer something valuable, accessible, and instantly useful
Support members and lobby for the causes that matter to them
Reach out on social media.
We must make sure our association is there when potential members come looking, and reward them with interesting and shareable content
Recruiting new members
Commit enough time and volunteers to plan and run our membership drive.
Give membership recruitment adequate funding;
Reach out to a large enough prospect audience
Organise workshops once or twice a year to update members on any issues of interest
Launch fundraising activities to capture potential members
Liaise with other organisations and attend their meetings where possible so as to create networking opportunities